Case studies/RevOps

MSP contract and renewal architecture.

Making scope, renewal timing, and recurring revenue visible in a $2.9M MSP.

The constraint

Eighteen percent churn, manual invoices, and unmonitored out-of-scope labor were leaking revenue from fixed-fee contracts.

What changed

  • Connected PSA and CRM to track ticket hours against scope.
  • Added 90, 60, and 30-day renewal alerts.
  • Automated MRR billing reconciliation for license increases.

Result

Renewals became an operating rhythm instead of a late-stage scramble, and scope leakage became visible.

7%churn, down from 18%
$84kwork captured
14%higher account value